The global e-commerce packaging market size was valued at USD 49.74 billion in 2023 and is projected to grow from USD 53.35 billion in 2024 to USD 104.19 billion by 2032, exhibiting a CAGR of 8.73% during the forecast period.

The surge is driven by the increasing product demand in developing economies due to soaring disposable income. An additional factor fueling industry expansion in these countries is the growing number of smartphone users. Fortune Business Insights™ provides this information in its research report, titled “E-commerce Packaging Market Size Report, 2024-2032”.

List of Key Players Mentioned in the E-commerce Packaging Report:

  • Amcor plc (Switzerland)
  • Mondi Group (U.K.)
  • International Paper Company (U.S.)
  • Smurfit Kappa (Ireland)
  • DS Smith (London)
  • Klabin S.A (Brazil)
  • Georgia-Pacific LLC (U.S.)
  • Rengo Co., Ltd. (Japan)
  • Orora Packaging Australia Pty Ltd. (Australia)
  • Berry Global (U.S.)
  • Sealed Air (U.S.)
  • Transcontinental Inc. (Canada)

E-commerce Packaging Industry Segmentation:

Paper & Paperboard Segment to Lead, Impelled by Wide Product Usage in Food & Beverage Sector

On the basis of material, the market is subdivided into plastic, glass, paper & paperboard, and others. The paper & paperboard segment holds a dominant share in the market and is set to record notable growth over the projected period. The rise is driven by the extensive use of paperboard for packaging food items such as dry goods, candy, dairy products, beverages, and frozen foods.

Rigid Packaging Segment to Exhibit Fastest Growth, Driven by Soaring Deployment for Carrying Heavyweight Products

On the basis of packaging type, the market is fragmented into rigid and flexible. The rigid packaging segment is slated to grow at the fastest rate over the forecast period. This can be attributed to the growing usage of rigid packaging solutions in carrying heavyweight items such as electronic goods, fruit, wine, appliances, and vegetables.

Food & Beverages Segment Holds Major Share Owing to Rise in Brand Loyalty Programs

On the basis of end-user, the market for e-commerce packaging is subdivided into food & beverages, apparel & accessories, pharmaceuticals, electronics & electricals, personal care & cosmetics, and automotive. The food & beverages segment holds a key share in the global market. The expansion can be credited to an increase in online food delivery and an upsurge in brand loyalty programs.

Based on geography, the market for e-commerce packaging has been analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

E-commerce Packaging Report Coverage:

The E-commerce packaging market research report gives an in-depth analysis of the major factors driving the market. It further provides an overview of the key trends in the market. Other components of the report include an account of the pivotal steps undertaken by leading companies for consolidating their market positions.

Drivers and Restraints:

Increase in Market Value Owing to Global E-commerce Expansion

The e-commerce packaging market growth is being propelled by the expansion of the e-commerce sector across the globe. This can be credited to the escalating internet penetration in emerging economies. An additional factor fueling industry growth is the expansion of online grocery sales channels across North America, Asia Pacific, and Europe.

However, the lack of e-commerce awareness among the rural population may restrain market expansion to some extent.

Regional E-commerce Packaging Industry Insights:

North America to Hold Prominent Market Share Owing to Rising RTE Product Demand

North America’s e-commerce packaging market share is set to lead the global market. This can be attributed to the surging demand for Ready-to-Eat (RTE) products and a rise in research and development activities.

Asia Pacific market is slated to register notable growth over the forecast period. The surge is impelled by the expanding e-commerce sector in the region.

Competitive Landscape:

Leading Companies Ink Partnership Agreements to Increase Geographical Footprint

Major industry players are keen to enter collaborations and partnership agreements for consolidating their market positions. Key companies are also deploying strategic initiatives for increasing their geographical footprints and expanding the reach of their e-commerce packaging products.

Key E-commerce Packaging Industry Development:

  • September 2022 – Amcor announced an investment of up to USD 45 million in ePac Flexible Packaging. The investment would enhance the company’s minority shareholding in ePac Holdings LLC.

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