The U.S. non-alcoholic beverages market size was valued at USD 149.62 billion in 2022 and is projected to grow from USD 161.31 billion in 2023 to USD 225.62 billion by 2030, exhibiting a CAGR of 4.91% during the forecast period.

The growing consumer shift toward healthy drinks over alcoholic spirits, such as wine and beer, rising popularity of refreshment drinks, and growing innovations in non-alcoholic beverages are expected to propel the U.S. non-alcoholic beverages market growth. Beverage manufacturers in the country are investing in marketing and branding strategies to promote non-alcoholic drinks to a wide range of consumers. Such initiatives will also play a vital role in boosting the product sales.

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Segments:

Continuous Innovations in Coffee and RTD Coffee Products to Boost Demand

The market is segmented by type into fruit & vegetable juices, RTD coffee, RTD tea, functional drinks, flavored water, coffee, tea, smoothies, and others. The coffee segment is projected to dominate the U.S. non-alcoholic beverage market, driven by the country’s strong coffee consumption. Leading coffee brands are innovating their products to provide health benefits, further promoting the growth of coffee and Ready-to-Drink (RTD) coffee products.

Retail Segment to Dominate Due to Extensive Availability of Beverage Brands

By distribution channel, the market is segmented into food service and retail. The retail segment is expected to hold a significant share due to the presence of hypermarkets and supermarkets that offer dedicated sections for non-alcoholic beverages from various brands, giving consumers a broader selection.

Report Coverage:

This report offers detailed quantitative and qualitative insights into the market. It provides an extensive analysis of market size, share, and growth rate across all segments. Key insights include market dynamics, related market trends, recent industry developments such as mergers and acquisitions, SWOT analysis, regulatory scenarios in major countries, and a comprehensive competitive landscape.

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Drivers and Restraints:

Rising Demand for Functional and Nutritious Beverages to Drive Market Growth

The market has experienced notable growth in recent years, largely driven by young consumers seeking nutritious drinks that promote physical and mental well-being. As awareness of functional beverage benefits expands, more consumers are opting for these drinks, which are enriched with vitamins, minerals, and amino acids to support immunity, heart health, and weight management. The growing availability of such beverages is expected to further accelerate market growth in the U.S.

However, the high sugar content in fruit juices and energy drinks may pose a challenge to market expansion.

Competitive Landscape:

Companies Pursue Mergers and Acquisitions to Strengthen Market Presence

The rising popularity of non-alcoholic beverages among consumers in both developed and emerging markets has encouraged leading companies to adopt strategies such as mergers and acquisitions. These initiatives aim to expand product portfolios and cater to the increasing consumer demand.

List of Key Players Mentioned in the Report:

  • Nestlé S.A. (Switzerland)
  • PepsiCo, Inc. (U.S.)
  • Keurig Dr. Pepper Inc. (U.S.)
  • The Coca-Cola Company (U.S.)
  • The Kraft Heinz Company (U.S.)
  • Starbucks Corporation (U.S.)
  • General Mills (U.S.)
  • Arizona Beverages USA (U.S.)
  • Danone S.A. (U.S.)
  • National Beverage Corp. (U.S.)

Key Industry Development:

January 2023: PepsiCo, Inc., a leading American multinational food, snack, and beverage company, introduced STARRY, a new lemon-lime flavored soda. The product is available in both regular and zero-sugar variants across U.S. retailers and foodservice outlets.

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