Market Overview

The global brown rice market was valued at USD 10.60 billion in 2023 and is projected to grow from USD 11.08 billion in 2024 to USD 15.99 billion by 2032, exhibiting a CAGR of 4.69% during the forecast period. In 2023, Asia Pacific led the market with a 42.64% share. Additionally, the U.S. brown rice market is expected to expand significantly, reaching an estimated USD 4.07 billion by 2032, driven by increasing public awareness of its health benefits, including prebiotic properties and improved gut health.

According to the study, heightened awareness about high-fiber foods and prebiotics has played an instrumental role in fueling the demand for whole grain rice. End-users are likely to seek specialty rice across advanced and emerging economies.

Major Players Profiled in the Report:

  • KRBL Limited (India)
  • LT Foods Ltd. (India)
  • Riviana Foods, Inc. (U.S.)
  • Kohinoor Foods Limited (India)
  • Lundberg Family Farms (U.S.)
  • Hain Celestial Group (U.S.)
  • New Bharat Group Rice Mills (India)
  • Pride India FMCG Limited (India)
  • Kikkoman Corporation (Japan)
  • Sukoyaka Brown Rice (Japan)

Segments

Nature, Distribution Channel, and Region are Studied

Based on nature, the market is segmented into organic and conventional.

In terms of distribution channel, the industry is segregated into specialty stores, supermarkets/hypermarkets, online retail, and convenience stores.

On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and South America.

Report Coverage

The research provides an integrated perspective of the worldwide market by elucidating both quantitative and qualitative evaluations. In addition, several primary interviews with suppliers, other stakeholders, and opinion leaders have been carried out. Primary data has been gathered via questionnaires, phone calls, and emails. Press announcements, SEC filings, and websites are the secondary sources that are mentioned. The report presents a thorough understanding of product mapping by highlighting top-down and bottom-up techniques.

Drivers and Restraints

Trend for Prebiotics to Usher Industry Growth

In North America, Europe, and Asia Pacific, there has been a surge in the consumption of whole grains, partially because of the need for high-fiber meals to reduce the risk of chronic health issues linked to lifestyle choices. The market for brown rice is expected to develop at an accelerating rate because of the increasing importance of vitamins B1, B3, and B6. In order to capitalize on the need for high-fiber functional foods, industry players are probably going to invest money in whole grains. Furthermore, the global product demand has accelerated due to the rise in the obese population. The market prognosis for organic food is anticipated to improve, and the number of whole grains on the FDA-approved list will only serve to accelerate this trend.

However, volatile prices amidst changing weather conditions could dent the industry outlook.

Regional Insights

Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-rich Products

Stakeholders expect the Asia Pacific brown rice market share to witness an appreciable gain in the wake of the adoption of a healthy lifestyle and shifting consumption pattern. Emerging economies, such as China and India, are poised to up their investments in unpolished rice. Leading companies are likely to bank on soaring discretionary income and burgeoning population.

The industry in North America is likely to be strong with soaring product consumption across the U.S. and Canada. Whole grain products have become trendier owing to escalating interest in prebiotic functional foods to boost gut health. With health experts promoting the need for high grain content food products in the diet, brown rice is poised to gain impetus.

Industry participants are expected to expand their penetration across Europe, largely due to the trend for specialty rice and whole grains. Baby boomers and millennials are likely to exhibit traction for brown rice to boost health and bolster immunity. The rising uptake of organic whole grain across Spain, Italy, and Germany will bode well for regional growth.

Competitive Landscape

Leading Companies to Inject Funds into Product Portfolio Expansion to Bolster RoI

Prominent industry participants prioritize technological developments, R&D endeavors, mergers and acquisitions, and product launches as tactical maneuvers. Trends suggest that during the assessment period, rising enterprises and well-established players will concentrate on expanding geographically.

Key Industry Developments

  • March 2021: KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
  • February 2021: Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.

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