The global ethnic food market size was valued at USD 86.90 billion in 2024. The market is projected to grow from USD 92.76 billion in 2025 to USD 153.21 billion by 2032, exhibiting a CAGR of 7.43% during the forecast period. Asia Pacific dominated the Ethnic Food Market with a market share of 47.15% in 2024.

Ethnic foods are defined as foods originating from the heritage and culture of an ethnic group that uses their knowledge of local ingredients of plants and animal sources. The innovation in the packaged and frozen food sector has grown steadily in the last few years. In addition, market players focus on expanding their product lines in every region by launching local food products in international markets. New and creative business models are being implemented to tackle the problems manufacturers face due to the COVID-19 pandemic. Innovative marketing strategies are expected to expand manufacturers’ global reach and offer them lucrative opportunities in how local ethnic cuisine is marketed and sold during the forecast period. Furthermore, the increased frequency of travel will also help the market grow by bringing more travelers to local ethnic food joints.

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Segmentation

Asian Segment Poised for Significant Growth Due to High Availability and Rising Consumption

The ethnic food market is segmented by cuisine type into Italian, Asian, Mexican, and others. The Asian segment is projected to lead the market, experiencing substantial growth over the forecast period. This expansion is fueled by the increasing global adoption of Asian food products, driven by the rising demand for diverse ethnic cuisines.

Non-Veg Food Segment to Dominate Market Owing to Strong Consumer Demand

By food type, the market is classified into veg and non-veg segments. The non-veg segment is expected to witness notable growth during the forecast period, primarily due to high demand in regions such as North America, Europe, South America, the Middle East, and China, where non-vegetarian foods play a significant role in daily diets.

Hypermarkets/Supermarkets Segment to Experience Rapid Growth Due to Wide Product Availability

The market is further segmented by distribution channel into hypermarkets/supermarkets, grocery stores, convenience stores, and online sales. The hypermarkets/supermarkets segment is projected to register remarkable growth throughout the forecast period, driven by the extensive product range available in these retail formats, attracting a larger customer base.

The ethnic food market is also analyzed across key regions, including Asia Pacific, Europe, North America, South America, and the Middle East & Africa.

Report Coverage

This report provides a comprehensive analysis of the key trends shaping the ethnic food industry. It also examines major strategic initiatives undertaken by market players, including mergers, acquisitions, and collaborations, aimed at strengthening their market position. Additionally, the report highlights the factors driving market expansion across different regions.

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Drivers and Restraints

Increased Migration and Relocation Fuel Market Growth

The ethnic food market is experiencing significant growth, largely driven by the increasing migration and relocation of consumers, particularly in regions with high concentrations of migrants. The expanding Asian population, as a key migrant group, is a major contributor to the rising demand for Asian food products in both developed and developing countries.

However, the market may face challenges due to the growing consumer preference for completely natural products, which could limit the adoption of certain ethnic food offerings.

Regional Insights

Asia Pacific to Lead Market Growth with High Adoption Rates

Asia Pacific is projected to hold the largest share of the ethnic food market, with strong growth anticipated over the forecast period. This expansion is fueled by the increasing use of ethnic food ingredients in the traditional cuisines of key countries, including Japan, China, Italy, the U.S., UAE, and Australia.

North America is also expected to witness steady market growth, supported by the rising popularity of Asian cuisine, particularly due to the increasing relocation of Asian consumers to the region.

Competitive Landscape

Strategic Collaborations Drive Geographical Expansion

Leading companies in the ethnic food market are focusing on collaborations, partnerships, mergers, and acquisitions to expand their geographical reach. These strategic initiatives aim to penetrate new markets and leverage the growing consumer demand for ethnic food products worldwide.

List of Key Players Mentioned in the Report:

  • Ajinomoto Co. Inc. (Japan)
  • Associated British Foods PLC (U.K.)
  • McCormick & Company Inc. (U.S.)
  • MTR Foods (India)
  • Nestle S.A. (Switzerland)
  • General Mills (U.S.)
  • Conagra Brands Inc. (U.S.)
  • Tasty Bite Edibles Pvt. Ltd. (India)
  • Taco Bell (U.S.)
  • B&G Foods (U.S.)

Key Industry Development

February 2023: Nestlé announced its participation in the Anaheim-based Natural Products Expo West 2023, where it planned to showcase and test over 35 new products at its Nestlé U.S. booth. This initiative highlights the company’s commitment to addressing the growing consumer demand for diverse food offerings.

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